NWP Episode 418: Let’s Take the Word Hygiene Out of the Period Conversation with Here We Flo Founders Susan Allen and Tara Priya Chandra
Founded four years ago by Susan and Tara in a bathroom, Here We Flo is on a mission to challenge shame and disrupt the period, bladder, and sexual wellness markets with its organic and vegan products, including tampons, pads, reusable period underwear, and condoms.
Here We Flo ensures every product is good for the planet, free of dyes or chemicals, and is 100% cotton. Their Flo pads have saved the equivalent of 61 million plastic carrier bags. At the heart of Here We Flo’s leadership is a social good. From the beginning, Here We Flo has given back 5% of profits to people and the planet. The business has supported incredible charity partners like Bloody Good Period, a period poverty organization, and The Brigid Alliance, which promotes safe abortion access for Americans. Last month alone saw the business donate 10,000-period pads to charity.
Susan Allen grew up in the city of champions — Boston, Massachusetts, and received her B.A. in communications and legal studies from the University of Massachusetts Amherst. After three years at a healthcare policy nonprofit in Boston, she moved to New York City to join George Soros' philanthropy, the Open Society Foundations. Susan completed her master's in management at the London School of Economics in 2015. She relocated to London in 2016 to lead the Foundation's work on diversity, equity, and inclusion and to launch Here We Flo with her best friend, Tara. Their mission is to make shamelessly natural personal care products that make us feel crazy confident about life's messiest moments - from periods to bladder leaks, to sex and everything else on the human body rollercoaster.
Tara Priya Chandra is co-founder of Here We Flo. Born in San Francisco, she studied Economics at Columbia University in New York City, where she tried almond milk and kombucha for the first time and had her mind blown. After working on Wall Street for a hot minute, Tara ended up in the music industry in LA while freelance copywriting for brands like Ray-Ban. Tara received her master's from the London School of Economics, where she met her bestie and future co-founder Susan, had the idea for Here We Flo in the university bathrooms, and received the C200 Award for exceptional MBA students. Tara and Susan launched Here We Flo with a Kickstarter campaign in 2017 and the business has been shaking up the personal care category ever since, with a purpose-driven, sustainable period care and sexual wellness range that offers 'shamelessly natural' products. Since 2020 in the USA alone, Here We Flo has saved 9.5 million period care products from landfill.*
*Flo period care products are biodegradable vs industry standard.
In this episode we discuss how Susan and Tara started Here We Flo, what makes them unicorns in the period care industry, why they make their marketing relatable as possible and an important discussion on taking words like hygiene and sanitary out of the period conversation
Learn more about Here We Flo at their website and Instagram. Their products can now be found in retailers including Target, Whole Foods, HEB and more!
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