Today we are so excited to have the CEO of Health-Ade Kombucha, our favorite kombucha company, on the show! Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew. Since the beginning, the trio has been committed to brewing the best tasting and highest quality kombucha on the market. Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned Masters’ degrees both in Nutrition and Public Health after receiving her BS from Georgetown University.

During that time, she also developed her personal philosophy that health is less about science, and more abou what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with Justin and Vanessa to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade Kombucha.

Over the course of the last seven years, Trout has nurtured what started as a small production and niche product into what has become a national brand that is sold at 30,000 grocery stores and health food markets nationwide, including major retailers like Target, Whole Foods and Costco. Today, Health-Ade is currently the fastest growing brand in its category for three years in a row and is projected to significantly expand its business nationwide each year under her leadership as CEO.

In this episode we discuss:

How Daina, her husband and best friend started Heath-Ade Kombucha
What exactly kombucha is and how it is made
What are the benefits of fermented foods like kombucha
What makes Health-Ade kombucha different from others on the market and why it’s taking over the grocery stores
What Dana believes is the #1 skill or characteristic that has supported her to be a successful entrepreneur
How Dana practice wellness without obsession

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